Much of your understanding of all things wappier depends on the clarity of specific terms. Reduce the friction and jump into the following list of terms & definitions!
Application programming interface: a set of clearly defined methods of communication among various components.
Average Revenue Per Daily Active User: metric used to estimate the amount of revenue generated by a single user on any given day.
ARPU, monthly (ARPMAU)
Average Revenue Per (Monthly) Active User: metric used to estimate the amount of revenue generated by a single user over a month. Formula: Monthly Revenue / number of Monthly Active Users.
Average Revenue Per Paying User in a month: metric used to estimate the amount of revenue generated by a paying user over a month. Formula: Monthly Revenue / number of Paying Users observed in same month.
Daily Active Users: The number of distinct active users who use the game / app on a given day.
F2B conversion rate
Free-to-Bill: The number of paying users expressed as a percentage of total users in a period of time.
An In-App Purchase is an exchange of real money for a virtual good via an application, typically a mobile app running on a smartphone or other mobile device.
A Key Performance Indicator is a defined metric used for performance measurement, one that evaluates the success of a particular activity (such as an app, feature, or products.
Lifetime value is the prediction of the total revenue attributed to the entire future relationship with a user.
Monthly Active Users: The number of distinct active users who use the game / app on a given month.
Payers / Paying Users
The number of distinct users that have executed a transaction in a period of time.
Total revenue generated in a period of time via in-app purchases (excludes ad-based revenue).
Software Development Kit: A set of tools, libraries, relevant documentation, code samples, processes, and guides that allow developers to create software applications on a specific platform.
Stock-keeping unit: a unique identification number that defines an item at the identifiable inventory level.
Number of total transactions in a period of time, considering in-app purchases and subscriptions.
Transactions / Payer
The average number of transactions per paying user in a period of time.