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Why Personalized Interstitials?

When creating a personalized interstitial campaign, there are many things you need to think about. Background images, logos, copy and call-to-action buttons are all important. You also need to use different marketing tools and platforms to get the desired result. Creating interstitials is not easy because:

  • Game and app developers typically run very basic A/B tests during a soft launch of a game or app to decide core features, layout, and monetization tactics before launching full-scale.
  • Executing an A/B test experiment correctly is not easy.
  • Post-launch there is usually little optimization done due to the lack of tools specifically designed to facilitate the process, and as the audience grows, typical A/B testing tools do not provide the sophistication and automation required to run multi-variate tests.
  • This will create inefficiencies of time, resources and money spent. Most importantly there is money left on the table which could maximize UA spend ROI.

Easy Banner Creation​

Through wappier’s Adobe XD plugin you can easily create, organize and edit all your assets individually, combine them together, and upload them to the Next Best Action portal.

Multi-variate testing​

Run multiple experiments simultaneously for multiple audiences based on user characteristics you choose, with advanced triggering and user delivery options.

Real-time Analytics​

Activate your campaign and start tracking your campaign's performance. Identify the best-performing campaigns and run new tests with them.

Self or Managed Service​

Our tools and services are user-friendly and easy to use. In any case, though, you’ll have a dedicated Product Manager to help you out or run your campaigns for you.