There is no one-size-fits-all when it comes to Pricing. Our program aims to change the users' playing and spending behavior in order to establish long-term revenue streams.
Complexity of Pricing Optimizations
To achieve a flawless execution and positive results when running any sort of pricing optimization, a lot of effort from several teams is required.
What we offer with our Global Pricing program is access to our world class Data Science, Data Engineering and ML teams.
These teams are in charge of:
In addition to the core teams’ expertise, we also offer comprehensive analytics and Industry insights, such as:
All of the above steps would have to be done by you, the publisher, and would have to use your own resources to make sure the pricing optimization works. We take care of this with the Global Pricing program, which is based on our hands-on experience with more than 60 games from 20 publishers across all platforms.