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What is Global Pricing?

Global Pricing auto-adjusts the optimal price for each in-app product per individual country. We use AI to predict and influence consumer behavior in real-time, resulting in more payers, more transactions, and greater revenue for you.

Global Pricing identifies differences in consumers’ willingness to pay, moving beyond the local currency exchange rates used in App Stores, by combining each country’s macroeconomic data and local purchasing power with deep insights into game population behavior.

By merging the best of two worlds, formal Predictive Analytic Econometric modelling and Machine Learning, the wappier index ascertains the price elasticity curves and sets an optimal price for each in-app product, resulting in increased payer conversions, more transactions, and higher revenue.